Creative Direction & Design Strategy

My latest creative direction work connecting design to strategy, purpose & business impact.

Sponsored Brand Ads: Design Concept Reel

A reel of various design concepts I put together to enable my team to incorporate strategy into their video designs, to foster modern creativity & to prevent my team from reaching creative burnout while editing & delivering multiple sponsored brand ads daily.

I also created these design concepts in the form of a deck/guidelines.

Social Media Evolution Guidelines

Strategic design concepts to elevate branding within our content on social media. I partnered with another content strategist to audit existing social media materials, identify gaps & fill those gaps with these newer brand guidelines.

Created in Adobe XD - our first time using this software to create guidelines.

China Sprint Design Guidelines

Localized brand guidelines I helped create for our China market.